Dejan Popov Tapavicki

Dejan Popov Tapavicki is managing the marketing department at iWedia, a global provider of software solutions for connected TV devices, with over 15 years of industry expertise. Bridging technical depth with business domain, Dejan plays a key role in shaping iWedia’s positioning in the highly competitive broadcast, Pay TV, and streaming markets.

With a background in engineering and pre-sales, Dejan has led strategic product launches, partner alliances, and go-to-market initiatives across Europe and APAC regions. His work spans Android TV, multiscreen UI frameworks, and device lifecycle management—helping telecom operators and OEMs deliver high-quality TV experiences across all screens.

Passionate about simplifying complex technologies into compelling business narratives, Dejan combines data-driven marketing with a deep understanding of operator needs, regulatory trends, and emerging media consumption models.