David is a leading expert on the global film and cinema market, leading the OMDIA Cinema team for the past 25 years. He played a prominent role in the conversion of cinemas to digital projection and distribution technology over the past decade, both in his current role role and as a Board Member and currently elected President of the European Digital Cinema Forum. He has authored and developed many ground-breaking research reports in a wide range of areas including: digital cinema, event cinema, screen advertising, global cinema market trends, the growth of Asian cinema, the decline of 35mm, Cinema technology, global film production.