Clive Santamaria

Clive in his role as Chief Architect has worked across the spectrum of technologies in a landscape that has dramatically evolved and required constant change. He has championed the awareness and adoption of emerging technologies that make an impact, working internally across divisions but also collaborating extensively with the media technology industry. A current focus has included bringing emerging generative AI and graphics capabilities to market, enabling pilots and pushing the boundary of possibilities. Over the years, he has held numerous roles working with ITV’s joint venture TV platforms, Post-production, and Media and Entertainment teams, playing a key role in engineering architectures that scale effectively. Building on his technical expertise, Clive is always aiming to accelerate ways to automate and simplify complex ecosystems with solutions that drive progress and innovation. Passionate about talent development, he actively supports ITV’s graduate opportunities, fostering the growth of new skill sets and preparing the next generation of industry professionals."