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Chris McGrath

Chris McGrath

SVP Data & Analytics, Discovery Communications
United States
Chrsitopher McGrath has recently joined Discovery Communications as Senior Vice President of Data & Analytics.  In his new role at Discovery, McGrath will be responsible for developing global data strategy and execution, with a focus on driving growth opportunities across the company's brands. Prior to joining Discovery, McGrath was SVP of  Viacom's data strategy and consumer intelligence operations with responsibiltiy for data strategy, warehousing, governance, data science and analytic functions across the company including for MTV, Comedy Central, Nickelodeon, BET, VH1, and Paramount Pictures. Before joining Viacom in 2009, he held various e-commerce and analyst roles at Starwood Hotels, BMG and ICM. McGrath holds an MBA from Fordham University and a bachelor of arts degree from Villanova University. He is a graduate of Harvard Business School's Cable Executive Management Program.
Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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