Cees van Versendaal, born and residing in the Netherlands, joined MwareTV in 2014 and is currently Chief Operating Office. After finalizing his MBA study he worked for companies across the technology, media and HR service industries, including 11 years with Philips Electronics. Throughout his career he has served on the board of directors for several listed companies in multiple industries. He is married, has two children both currently studying at university, likes a range of sporting activities including jogging, cycling, padel and tennis. He is big fan of the book The Culture Map written by Erin Meyer.