Carlotta Rossi Spencer
Carlotta Rossi Spencer serves as Global Head of Branded Entertainment Business Development for Banijay Entertainment, overseeing the company’s division BBE (Banijay Branded Entertainment).
Housed centrally within Banijay Entertainment, BBE leverages the group’s expansive global production expertise to deliver against brand briefs both at a local and global level. Working across the company’s 23-territory footprint, Carlotta is charged with overseeing the delivery and fulfilment of new partnerships and deals in this space to drive maximum value for the business worldwide.
Carlotta is also co-chair of Banijay Elle, Banijay Entertainment’s employee resource group committed to attracting, retaining, supporting and championing women at all levels.
Previously she served as Head of Format Acquisitions for the company and was responsible for acquiring unscripted formats with cross-country appeal for Banijay Entertainment’s 130+ production entities. Leading the process from industry analysis to negotiation and completion, she established strong relationships worldwide, making Banijay Entertainment a top destination and go-to for content developers, distributors, and brand managers alike. As part of the role, she also assisted the in-footprint production labels with the local roll-out of all formats acquired, as well as Temptation Island.
She has also held several roles in research and development, having begun her career in journalism and communications.
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12-Sep-2026Conference Room 1Panel: Brands as Media: Reinventing the relationship between content and advertising