Brendan Hole

Brendan Hole

Head of BT TV Solutions Architecture, BT
United Kingdom
Brendan has led the architecture of multiple Telco-TV services across Europe over the last 18 years - starting with the BAFTA-winning 'Homechoice' triple-play service from Video Networks Ltd, and most recently for BT TV and BT Sport. At BT he has led on the delivery of live TV services over BT's IP networks; the launch of BT Sport, and Champion's League coverage – including Europe's first live UHD TV channel, innovative interactive Connected Red Button services, and enhanced interactive services for OTT sport delivery.  Most recently, he led on the launch of BT's award-winning new ‘personalised' TV user experience. In his role as Head of Solutions Architecture, Brendan works closely with product owners and business stakeholders to understand and shape their requirements, and to architect robust and scalable technical solutions that deliver great customer experiences.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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