Bill Roberts has worked in professional video and audio for over 30 years, with most of his career focused on developing software tools for creative professionals.  

In 2010 Bill joined Adobe as head of Product Management for Video and Audio.  Bill took a brief hiatus from Adobe to help Unity establish its Film and Television business as the founding GM. 

Bill returned to Adobe in 2020 as the Senior Director of Industry Strategy for Video and recently contributed to the successful acquisition of Frame.io, helping Adobe realize its cloud workflow ambitions. 

Bill also serves on the Governing Board of the Academy Software Foundation and as a mentor with Techstars.  Bill is a patent holder and has contributed to multiple products that have won Academy and Emmy awards.