Ben Rosenberg leads the team that negotiates deals, develops strategic direction and drives digital transformation for the distribution of public service products and services at the BBC. Ben and his team strive to protect the interests of the BBC’s customers, the British public, through securing successful distribution deals with the world’s largest tech companies. Ben is passionate about ensuring one of the world’s oldest and largest broadcasting organisations can keep pace with the way the world consumes content in order that generation after generation of the audience continues to be informed, educated and entertained.