Ben Woods

Ben is a specialist on the intersection of technology and entertainment. His focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen Alpha audiences. A former national journalist and content creator, Ben is now an analyst covering the creator economy and video streaming platforms. His work is underpinned by quantitative and qualitative research skills. A trusted commentator, his insights have appeared in stories by The Guardian, Fast Company, CNBC and Sky News.