Ben Cronin

Ben Cronin

Global Lead of Network Client Solutions, Publicis Media Sports & Entertainment
United Kingdom
Ben is a sports marketing expert with nearly 20 years consulting experience, 15 of which have working with brands and rights holders looking to optimise their return from sponsorships and broader sports media channels.   From a knowledge-base built through leading sponsorship research and evaluation programmes, Ben's experience covers the full spectrum of the modern sponsorship deal from strategy and property identification to activation opportunities and brand impacts brought through direct sales and hospitality opportunities.   Ben joined what is now Publicis Media Sport and Entertainment in 2011, where clients include the biggest brands and properties in global sport such as Heineken, Samsung, EA SPORTS, Gillette, UEFA, NFL and NBA.   Outside of work, Ben is often not far from the sporting field as a fan, a father and a failing athlete.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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