Asha Easton is currently Innovate UK KTN's Lead for Immerse UK, the UK government's national innovation network for immersive technology professionals. The organisation works to grow the immersive tech industry in the UK, and make the ecosystem across the country less fragmented by facilitating connections between large corporates, SMEs, the academic community, and the government. She is passionate about helping to promote diversity & inclusion in the XR space and is a co-founder of the XR Diversity Initiative, and a member of Women in Immersive Tech (WiiT).