Andrew Ladbrook

Andrew Ladbrook is a strategy and commercial leader with 15+ years’ experience across media, technology and emerging businesses. He has held senior in-house strategy roles at Freesat and Paramount, before moving into consulting at O&O, advising media and technology companies on growth, transformation and new commercial opportunities.
Today, through 28 Squared, Andrew works with founders and start-ups to turn ambitious ideas into scalable businesses, supporting go-to-market strategy, commercial models and partnerships. Increasingly focused on sustainability, Andrew also helps organisations develop and implement plans to transition to net zero and contributes to industry sustainability initiatives through his work with Greening of Streaming.