Andreas Ericsson is Head of Sales, Telstra Broadcast Services. Andreas leads a global team of Business Development and Sales Executives whose customers include leading Sports and Special Events companies in Australia and around the world. Prior to joining Telstra, Andreas was the Managing Director of Piero, Ericsson’s Sports Graphics business. At Ericsson Andreas also held positions including VP & Head of Strategy & Portfolio Management for Ericsson Broadcast and Media Services in Stockholm, and Senior Director of Ericsson Broadcast and Media Services in APAC, based out of Sydney. Andreas also spent several years in the Ericsson Hosting Services business, where he led the sales management department and was the Head of TV & Video Services business. Andreas has a Master of Science in Management and Industrial Engineering.