SVP Content Strategy, RTL
Andrea Zuska is SVP Content Strategy at RTL, currently focussing on the music, audiobooks,podcasts and read content strategy for RTLs upcoming multi-purpose streaming bundle, RTL+. As part of her role, she oversees RTL+ content and audience insights initiatives, pioneering the broadcaster’s cross-media Communities of Interests research project. Andrea is Co-Managing Director of RTL+ podcast production unit, Audio Alliance, and a member of the Advisory Board of RTLs TV production units, RTL Studios and 99pro GmbH. Before joining RTL in a Corporate Strategy position in 2018, she held diverse roles at the commercial arm of Germany’s largest public broadcaster, WDR, leading the Video %& Audio Programme Sales, Licensing and Strategic Projects units from 2013 to 2018.