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Anders Erlandsson

Anders Erlandsson

Senior Adviser, ConsumerLab, Ericsson Consumerlab, Ericsson AB
United Kingdom
As Senior Advisor at Ericsson ConsumerLab, Anders Erlandsson is responsible for analyzing consumer behavior, attitudes and trends to provide valuable and actionable consumer insights and forecasts and thereby develop strategies that generate revenue and improve the customer experience. Anders joined Ericsson in 1991. He has been a frequent speaker and panelist at numerous industry conferences and customer events. He has worked extensively with consumer insights is areas such as social media, privacy & integrity, mobile commerce and last but not least TV & media. In his TV & Media research, more than 100 000 consumers have been interviewed since 2010, in 33 markets globally. The latest edition of the report alone, represents the views of around 1.1 billion consumers. Anders Erlandsson is based in Stockholm, Sweden and has previously held various Product Management, Business Development, Sales and Marketing positions in Sweden and in the UK. He holds an MSc in Industrial Engineering and Management from the Linköping Institute of Technology, Sweden.
Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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