IBC2022 | BACK AT THE RAI AMSTERDAM

9-12 SEPTEMBER 2022

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Allan McLennan

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Allan McLennan

Allan McLennan

CEP/Media, Head of M&E Americas, Atos
Allan McLennan is a C-suite, senior market realization executive in global advancement in the media/entertainment technology, hybrid multi-cloud and connected device revolution for over 25 years. This focus has enabled him to contribute to and work with extraordinary companies, inventors, scientists, technologists, accomplished executives and high performing companies such as Ericsson; Siemens; Microsoft; Spielberg; APPLE and Disney. Prior to joining Atos in 2021 as CEP/Media, Head of M&E Americas and advancement of global media technology engagement – film/TV/games/AI/Meta; Allan founded and led for over fifteen years the U.S.A./San Francisco based PADEM Media Group, a media technology industry analyst and market advancement consulting firm. Allan has had numerous global firsts developing/deploying streaming and digital products/services on five continents/17 countries to hundreds of millions of households and screens, from the first global streaming IP/OTT offering in 2000; targeted advertising foundational patents founding divisional president of US publicly traded data analytics firm RENTRAK; Emmy considered mobile television series to the advancement of new entertainment, digital transformations, education streaming services and category M&A. His industry memberships and contributions for example are with the Academy of Television Arts and Sciences (EMMY’s); Producers Guild of America (PGA); Society of Motion Pictures Television Engineers (SMPTE); Executive Media Board Director for IET/London (Institute of Engineering & Technology); Board Trustee for CEI (Center of Educational Innovation - NYC); Advisory Board for RightsTrade/LA (film/television licensing marketplace). He holds an MBA International Strategy (team/behavioral economics); global speaker on media ecology, a guest lecturer at Stanford Graduate School of Business and was recognized as a co-author of the #4 Wall Street Journal Best Selling non-fiction book – Authority, in January 2021. 
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