Adam MacDonald has been involved in the Cinema Industry for nearly 20 years, primarily within the cinema technology sector. Currently as European Sales Manager for leading digital cinema solutions provider – GDC Technology. He was involved in restructuring DTS Europe as it transitioned to become Datasat Digital Technology and later pivotal to the success of MasterImage 3D in the EMEA region, expanding business into Russia, India and the Middle East. A keen advocate of enhancing the ‘movie going experience’, he is a long-serving Governer of CTC and is a member of other key industry trade bodies including EDCF and ICTA.