Future Trends Theatre in the Future Zone
The IABM Future Trends Theatre in the Future Zone hosted a packed programme of presentations that explore up-and-coming technology and business trends and how they will segue from today's environment.
The IABM Future Trends Theatre is designed to give attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases.
At this year’s FIFA World Cup, UHD in 4K and HDR came of age and over the next few years there are additional new entertainment product, content and display technologies being standardised and coming to consumers through further enhancements to High Dynamic Range, High Frame Rate, next-generation audio and higher-resolution displays.
The delivery of these technologies are pushing the development of encoding, compression and display technology for a multi-resolution, multi-device and IP-delivered television-everywhere world.
This session brings together experts from the companies behind these technology developments to explain the drivers behind these visual and audio enhancements and how they are addressing the challenges.
Although most of the discussions around AR and VR at IBC 2018 will be on next-generation immersive content for broadcast and media, industrial environments are also becoming ever richer in data, thus presenting challenges to the operators tasked with extracting knowledge (and value) from enterprise-grade applications.
As part of a suite of technologies, applied visualisation techniques, when harnessed with enterprise IoT and informatics, can provide the operator with a more intuitive method for Human Machine Interfacing (HMI).
This session will encourage those working in the field of visualisation and virtual reality (VR) to share their expertise, good practice, hardware and software advances as well as applications of VR, Augmented Reality (AR) and data capture and visualisation. Hear first-hand experiences from industry experts working across sectors on the effective use of visualisation to drive innovation and identifying opportunities within your sector.
As the industry looks into the future for emerging technologies, cyber criminals are also looking into the future to see how they can monetise gaps in the technology being exploited by media companies to engage viewers. Consumer trust is the new currency and it has all too often be seen how hackers exploit rudimentary flaws in technologies to reduce the level of trust consumers have in their suppliers.
With the advent of robust regulation such as the EU General Data Protection Regulation (GDPR), which came into force in May 2018, hackers have now started holding personal data to ransom. Although this is currently targeting the retail industry it is inevitable that they will soon turn their attention to the broadcast industry, which is now amassing personal data due to the drive towards personalisation.
The industry has also recently seen how fake news and targeted micro advertising has eroded some trust in certain platforms, with platform owners having to run marketing campaigns to gain this trust back.
This session will offer up a number of practical steps that organisations can take to actively disrupt cyber criminals to ensure their services are uninterrupted while maintaining their customers’ trust.