Future Trends Theatre in the Future Zone

The IABM Future Trends Theatre in the Future Zone hosted a packed programme of presentations that explore up-and-coming technology and business trends and how they will segue from today's environment.

The IABM Future Trends Theatre is designed to give attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases. 

 

Tech Bytes
07:00 - 18:00
Tech Bytes
Auditorium
Chair
Managing Editor
Sound and Picture
11:20 - 11:40
Tech Bytes
IABM Future Trends Theatre
Director
Qualcomm
11:45 - 12:05
Tech Bytes
IABM Future Trends Theatre
Systems Engineer
NHK
12:10 - 12:30
Tech Bytes
IABM Future Trends Theatre
Executive Product Manager
BBC
12:35 - 12:55
Tech Bytes
IABM Future Trends Theatre
Speaker
RAI Radiotelevisione Italiana
IET Panel Sessions
14:00 - 14:10
IET Panel Sessions
IABM Future Trends Theatre
14:10 - 15:00
IET Panel Sessions
IABM Future Trends Theatre

At this year’s FIFA World Cup, UHD in 4K and HDR came of age and over the next few years there are additional new entertainment product, content and display technologies being standardised and coming to consumers through further enhancements to High Dynamic Range, High Frame Rate, next-generation audio and higher-resolution displays.

The delivery of these technologies are pushing the development of encoding, compression and display technology for a multi-resolution, multi-device and IP-delivered television-everywhere world.

This session brings together experts from the companies behind these technology developments to explain the drivers behind these visual and audio enhancements and how they are addressing the challenges.

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Speakers
Director of Imaging Standards and Technology
Dolby Laboratories
CTO and VP Product
Beamr
DigitalRefugee Consultants
Head of Broadcast and Connected Systems
BBC Research & Development
Founder Fairmile West and Chair of Ultra HD Forum Interoperability WG
Ultra HD Forum
15:00 - 16:00
IET Panel Sessions
IABM Future Trends Theatre

Although most of the discussions around AR and VR at IBC 2018 will be on next-generation immersive content for broadcast and media, industrial environments are also becoming ever richer in data, thus presenting challenges to the operators tasked with extracting knowledge (and value) from enterprise-grade applications.

As part of a suite of technologies, applied visualisation techniques, when harnessed with enterprise IoT and informatics, can provide the operator with a more intuitive method for Human Machine Interfacing (HMI).

This session will encourage those working in the field of visualisation and virtual reality (VR) to share their expertise, good practice, hardware and software advances as well as applications of VR, Augmented Reality (AR) and data capture and visualisation. Hear first-hand experiences from industry experts working across sectors on the effective use of visualisation to drive innovation and identifying opportunities within your sector.

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Speakers
CEO
Limina Immersive
Theme lead for Digital Manufacturing and technical fellow for Augmented Reality (AR)
AMRC
Partner
Anagram Consulting
Chair
Head of Digital
AMRC
16:00 - 16:50
IET Panel Sessions
IABM Future Trends Theatre

As the industry looks into the future for emerging technologies, cyber criminals are also looking into the future to see how they can monetise gaps in the technology being exploited by media companies to engage viewers. Consumer trust is the new currency and it has all too often be seen how hackers exploit rudimentary flaws in technologies to reduce the level of trust consumers have in their suppliers.

With the advent of robust regulation such as the EU General Data Protection Regulation (GDPR), which came into force in May 2018, hackers have now started holding personal data to ransom. Although this is currently targeting the retail industry it is inevitable that they will soon turn their attention to the broadcast industry, which is now amassing personal data due to the drive towards personalisation.

The industry has also recently seen how fake news and targeted micro advertising has eroded some trust in certain platforms, with platform owners having to run marketing campaigns to gain this trust back.

This session will offer up a number of practical steps that organisations can take to actively disrupt cyber criminals to ensure their services are uninterrupted while maintaining their customers’ trust.

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Speakers
Chairman of Multimedia Communications Technical and Professional Network
IET
Head of Security Services EMEAR
Cisco
Lead Cyber Security Consultant
Arqiva
Forensic Cyber Investigator
Chair
Chief Information Security Officer
Arqiva
17:00 - 18:00
IET Panel Sessions
IABM Future Trends Theatre