As the industry looks into the future for emerging technologies, cyber criminals are also looking into the future to see how they can monetise gaps in the technology being exploited by media companies to engage viewers. Consumer trust is the new currency and it has all too often be seen how hackers exploit rudimentary flaws in technologies to reduce the level of trust consumers have in their suppliers.
With the advent of robust regulation such as the EU General Data Protection Regulation (GDPR), which came into force in May 2018, hackers have now started holding personal data to ransom. Although this is currently targeting the retail industry it is inevitable that they will soon turn their attention to the broadcast industry, which is now amassing personal data due to the drive towards personalisation.
The industry has also recently seen how fake news and targeted micro advertising has eroded some trust in certain platforms, with platform owners having to run marketing campaigns to gain this trust back.
This session will offer up a number of practical steps that organisations can take to actively disrupt cyber criminals to ensure their services are uninterrupted while maintaining their customers’ trust.