Global Gamechanger: Transforming the future of advertising

Thursday, September 13th
14:30 - 15:15

Digital advertising, branded content and programmatic have transformed the media landscape and piled pressure on broadcasters to prove the value of traditional TV ads while innovating new products. Agencies like global giant WPP are also responding to this changing market and the future of creative, and media buying. WPP's first Chief Transformation Officer Lindsay Pattison talks about the future of advertising and how she's helping transform the industry.

Speaker
Chief Transformation Officer
GroupM & WPP
Chair
Trends Editor
Campaign