DVB created the technical specifications that ushered in the age of digital television. Those who contributed to the work of the DVB Project can be rightly proud of all that has been achieved in the 25 years since its foundation. While it is arguably the most successful organisation of its kind, DVB operates now in a much-changed landscape for technology standardisation, with a multitude of other bodies creating specifications for media delivery. Does DVB still have a contribution to make? And, if so, what should it be?