Future Trends Theatre in the Future Zone
The IABM Future Trends Theatre in the Future Zone hosted a packed programme of presentations that explore up-and-coming technology and business trends and how they will segue from today's environment.
The IABM Future Trends Theatre is designed to give attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases.
Companies are increasingly adopting a supply-chain approach for handling media content, from production to distribution. The question now is: how do vendors enable a seamless integration between all of the disparate systems along this chain as well as provide the tooling to make sense of the massive amount of data being generated?
The world has watched as iOS and Android phones and tablets have quickly caught up to cinematic cameras in features, image quality and formats. Last year, renown Hollywood director Steven Soderbergh stated that from now on, he’d shoot all of his movies on an iPhone; the impact of that proclamation alone has rejuvenated the mobile filmmaking community in far-reaching ways. Terri Morgan of Luma Touch will talk about the advancements in the gear, accessories and apps that have helped fuel tremendous new growth in this category, and consequently, the impact on the quality and caliber of content that is being created by professionals and indie filmmakers alike.
Hyper-localized, hyper-personalized, user-generated content is driving greater percentages of viewing time. To enable hyper-personalized viewing experiences that captivate and engage audiences, this presentation discusses how new advancements in smart cloud video technology and AI enable live production operations to automate and scale the tasks involved in acquiring, moderating, processing and producing massive amounts of video.