Future Trends Theatre in the Future Zone

The IABM Future Trends Theatre in the Future Zone hosted a packed programme of presentations that explore up-and-coming technology and business trends and how they will segue from today's environment.

The IABM Future Trends Theatre is designed to give attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases. 

 

Personalisation and Advertising
10:00 - 10:20
Personalisation and Advertising
IABM Future Trends Theatre

This session explains how metadata can assist linear broadcasters to go OTT profitably. The key is using metadata to accomplish targeted advertising.

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Speaker
10:20 - 10:40
Personalisation and Advertising
IABM Future Trends Theatre

With the explosion of OTT services viewers are supplementing their Netflix experiences with genre-specific services. What are the key things to consider when deploying a service to develop these personalised audiences?

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Speaker
Marketing Director
10:40 - 11:00
Personalisation and Advertising
IABM Future Trends Theatre

By end of 2018 one third of all internet users will turn on ad blockers. Bypassing ad blockers is only 50% of the solution. Having an anti-ad blocker plus a solid ad insertion solution can boost advertising sales by 35-40%.

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Speaker
Head of International Marketing
11:00 - 11:20
Personalisation and Advertising
IABM Future Trends Theatre

Integrating advertising components and solutions within a flexible environment will help move from a “one-to-many” approach to more “one-to-one" by tailoring ads to user profiles, increasing their relevance and value.

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Speaker
Head of Products and Solutions
11:20 - 11:40
Personalisation and Advertising
IABM Future Trends Theatre

This presentation will explain the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to EU specificities. GDPR regulations will dramatically impact the economics of targeted advertising. The solution is a comprehensive, best-of-breed, pre-integrated EU solution that puts viewers’ data privacy and security at the centre while ensuring proper operator control and TV channel inventory monetization.

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People
EVP, Marketing and Sales
11:40 - 12:00
Personalisation and Advertising
IABM Future Trends Theatre

TVU Networks refers to “Media 4.0” as the industry evolution driving customization of video specifically for niche audiences where understanding the viewer is critical. Hear from Paul Shen, CEO of TVU Networks, about how AI engines that recognise video content and automate its creation and distribution to mobile phones, the Internet, television and social media channels can help media companies produce more and better targeted content, without increasing expenditures.

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Speaker
CEO
12:00 - 12:20
Personalisation and Advertising
IABM Future Trends Theatre

With attackers now taking days rather than months to master new vulnerabilities and exploit them, organizations need to follow the same steps and deploy intelligent controls while adopting emerging technology through all the stages of the lifecycle.

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Speaker
Chief Information Security Officer
Arqiva
Presentation
13:10 - 13:30
Presentation
IABM Future Trends Theatre

Understanding the value of investments to create and connect horizontal platforms is key. Bel Lepe will explain an approach to managing the content supply chain to help you both survive and thrive – without huge content production and licensing budgets.

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Speaker
Co-Founder & CTO
AI and ML
13:30 - 13:50
AI and ML
IABM Future Trends Theatre

With the broadcast industry moving to all-IP and data-centre deployments, media operations and network management systems (NMS) are becoming increasingly complex. Learn why incorporating AI algorithms that automatically analyse data in real time are indispensable in the NMS for efficiently controlling, monitoring and orchestrating your operation.

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Speaker
Market Director Broadcast
Skyline Communications
13:50 - 14:10
AI and ML
IABM Future Trends Theatre

Artificial Intelligence is reaching into all operational areas from ingest to content delivery. After the research conducted by VSN to integrate different AI tools in its MAM system, VSN discusses the practical applications AI technology offers to broadcast professionals. This presentation reviews which information, amongst the data automatically obtained by AI systems, can be truly useful, and what real applications may soon emerge for media management, cataloguing, searching, archiving and production.

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Speaker
Product Manager
14:10 - 14:30
AI and ML
IABM Future Trends Theatre

Disruptive AI technology is imposing itself in our daily lives at a pace that surprises, fascinates and sometimes frightens. New players in the digital economy such as Amazon, Facebook and Twitter are an emerging challenge for broadcasters who need to reduce production costs to remain competitive and maintain profitability. This presentation explores how automation tools that leverage AI help production teams increase and personalize content for better storytelling, allow broadcasters to gain more fans, enhance viewer experience, reduce costs while increasing revenue, and enable them to cope with the never-ending escalation of sports rights costs.

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Speaker
VP, Products
14:30 - 14:50
AI and ML
IABM Future Trends Theatre

Deep Learning has already enabled latent information extraction from images and videos through pose estimation, action understanding and face recognition. This session shows how video and media content can be transformed/enhanced using image enhancement, style transfer, inpainting, style matching and other new techniques. Also discussed: how AI will be a part of the basic image/video processing chain with Deep Learning; current problems it can solve; future problems it may potentially solve.

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Speaker
AI R & D Engineer
14:50 - 15:10
AI and ML
IABM Future Trends Theatre

Tommaso will introduce how AI video analysis can support broadcasters and media companies in empowering DAM and delivering more engaging and personalized user experiences to viewers.

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Speaker
Head of Business Development and Strategy
15:10 - 15:50
AI and ML
IABM Future Trends Theatre

IABM's Lead Research Analyst, Lorenzo Zanni, hosts a panel getting down to the realistic applications of Artificial Intelligence.

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Hosted by
Revamp vs. Greenfield vs. Cloud
15:50 - 16:10
Revamp vs. Greenfield vs. Cloud
IABM Future Trends Theatre

Virtualized software is the inevitable destination of most broadcast production processing between the camera and the consumer display. The only questions are how quickly the different parts of this process are made 'soft', what physical technology and what new ‘soft’: standards are needed for a fully interoperable end-to-end virtualized broadcast production system. This presentation takes a realistic technical look at this virtualization roadmap and highlights the key milestones on the journey ahead.

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Speaker
Chief Technologist
16:10 - 16:30
Revamp vs. Greenfield vs. Cloud
IABM Future Trends Theatre

With the multi-platform explosion on the rise, the complexity of distribution operations is increasing rapidly. Each OTT and VoD platform has technical specifications that content enterprises must meet, involving different formats and standards like CableLabs, IMF and DCP. This presentation discusses hybrid cloud architecture to address these challenges, solving complexities related to content security, scalability and collaboration in a disconnected ecosystem. With a host of integrated capabilities, content owners benefit from immense speed, enhanced security and improved operational efficiencies for distributing finished content to TV networks, OTT/VoD/social media platforms and cinema theatres.

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Speaker
Vice President, Product Line Management
16:30 - 16:50
Revamp vs. Greenfield vs. Cloud
IABM Future Trends Theatre

This presentation discusses greenfield system designs vs. two routes for evolution - SDI core & IP facs / IP core & SDI facs - and investigates considerations for each choice.

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Speaker
Consultant
16:50 - 17:10
Revamp vs. Greenfield vs. Cloud
IABM Future Trends Theatre

James will explain the steps that operators need to take when implementing IP workflows to create the most engaging live experiences. This presentation will show what content creators need to consider ahead of an IP transition and how to get started with a new IP workflow.

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Speaker
VP Product Marketing
EVS
17:10 - 17:30
Revamp vs. Greenfield vs. Cloud
IABM Future Trends Theatre

The new entertainment landscape requires reimagining the content supply chain. This presentation examines how to leverage the Cloud and a microservices architecture to simplify the supply chain and unlock new business models that can evolve as rapidly as consumer demand. Also explored is: the use of AI for dynamic workflows or personalized entertainment; ability to edit or replace scenes based on viewership data or local preferences; or fulfil a self-service marketplace where users can license and order content.

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Speaker
Chief Product Officer
17:30 - 17:50
Revamp vs. Greenfield vs. Cloud
IABM Future Trends Theatre

AES67 and SMPTE ST 2110-30 provide a solid interoperability basis for future audio infrastructures, yet are much more than just audio transport standards. For a fully operational infrastructure, some additional building blocks are required, such as discovery and registration, connection management, synchronization and device control. The presentation demystifies these, provides the concept of a full-stack interoperable AoIP implementation, and discusses future-looking ideas and concepts.

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Speaker
IP Media Technology Architect