Future Trends Theatre in the Future Zone
The IABM Future Trends Theatre in the Future Zone hosted a packed programme of presentations that explore up-and-coming technology and business trends and how they will segue from today's environment.
The IABM Future Trends Theatre is designed to give attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases.
This presentation will explain the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to EU specificities. GDPR regulations will dramatically impact the economics of targeted advertising. The solution is a comprehensive, best-of-breed, pre-integrated EU solution that puts viewers data privacy and security at the centre while ensuring proper operator control and TV channel inventory monetization.
TVU Networks refers to Media 4.0 as the industry evolution driving customization of video specifically for niche audiences where understanding the viewer is critical. Hear from Paul Shen, CEO of TVU Networks, about how AI engines that recognise video content and automate its creation and distribution to mobile phones, the Internet, television and social media channels can help media companies produce more and better targeted content, without increasing expenditures.
With attackers now taking days rather than months to master new vulnerabilities and exploit them, organizations need to follow the same steps and deploy intelligent controls while adopting emerging technology through all the stages of the lifecycle.
Understanding the value of investments to create and connect horizontal platforms is key. Bel Lepe will explain an approach to managing the content supply chain to help you both survive and thrive – without huge content production and licensing budgets.
With the broadcast industry moving to all-IP and data-centre deployments, media operations and network management systems (NMS) are becoming increasingly complex. Learn why incorporating AI algorithms that automatically analyse data in real time are indispensable in the NMS for efficiently controlling, monitoring and orchestrating your operation.
Artificial Intelligence is reaching into all operational areas from ingest to content delivery. After the research conducted by VSN to integrate different AI tools in its MAM system, VSN discusses the practical applications AI technology offers to broadcast professionals. This presentation reviews which information, amongst the data automatically obtained by AI systems, can be truly useful, and what real applications may soon emerge for media management, cataloguing, searching, archiving and production.
Disruptive AI technology is imposing itself in our daily lives at a pace that surprises, fascinates and sometimes frightens. New players in the digital economy such as Amazon, Facebook and Twitter are an emerging challenge for broadcasters who need to reduce production costs to remain competitive and maintain profitability. This presentation explores how automation tools that leverage AI help production teams increase and personalize content for better storytelling, allow broadcasters to gain more fans, enhance viewer experience, reduce costs while increasing revenue, and enable them to cope with the never-ending escalation of sports rights costs.
Deep Learning has already enabled latent information extraction from images and videos through pose estimation, action understanding and face recognition. This session shows how video and media content can be transformed/enhanced using image enhancement, style transfer, inpainting, style matching and other new techniques. Also discussed: how AI will be a part of the basic image/video processing chain with Deep Learning; current problems it can solve; future problems it may potentially solve.
Virtualized software is the inevitable destination of most broadcast production processing between the camera and the consumer display. The only questions are how quickly the different parts of this process are made 'soft', what physical technology and what new soft: standards are needed for a fully interoperable end-to-end virtualized broadcast production system. This presentation takes a realistic technical look at this virtualization roadmap and highlights the key milestones on the journey ahead.
With the multi-platform explosion on the rise, the complexity of distribution operations is increasing rapidly. Each OTT and VoD platform has technical specifications that content enterprises must meet, involving different formats and standards like CableLabs, IMF and DCP. This presentation discusses hybrid cloud architecture to address these challenges, solving complexities related to content security, scalability and collaboration in a disconnected ecosystem. With a host of integrated capabilities, content owners benefit from immense speed, enhanced security and improved operational efficiencies for distributing finished content to TV networks, OTT/VoD/social media platforms and cinema theatres.
James will explain the steps that operators need to take when implementing IP workflows to create the most engaging live experiences. This presentation will show what content creators need to consider ahead of an IP transition and how to get started with a new IP workflow.
The new entertainment landscape requires reimagining the content supply chain. This presentation examines how to leverage the Cloud and a microservices architecture to simplify the supply chain and unlock new business models that can evolve as rapidly as consumer demand. Also explored is: the use of AI for dynamic workflows or personalized entertainment; ability to edit or replace scenes based on viewership data or local preferences; or fulfil a self-service marketplace where users can license and order content.
AES67 and SMPTE ST 2110-30 provide a solid interoperability basis for future audio infrastructures, yet are much more than just audio transport standards. For a fully operational infrastructure, some additional building blocks are required, such as discovery and registration, connection management, synchronization and device control. The presentation demystifies these, provides the concept of a full-stack interoperable AoIP implementation, and discusses future-looking ideas and concepts.