Champions: DAZN, Barco Digital Cinema
Participants: Tata Elxsi, Eluv.io, Perfect Memory
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Aim to achieve content sharing between authenticated subscribers and non-subscribers with Blockchain for media workflow
Change the way content is monetised and consumed through micro-distribution channels (subscribed users as distribution channels)
Develop a system to incentivise the subscriber for sharing content
Realise the incentivisation through NFTs or other token exchange mechanisms
Provide a business tool that will grow SVOD paying subscribers and grow reach/unique users of the OTT platform, whether free at the point of use, or paid
The Innovation of this Challenge will explore:
* A world/media-first with the use of Blockchain to enable subscribing sharers to be rewarded by NFTs or other tokens to encourage that behaviour
* Personal recommendations by family and friends are the most powerful recommendation of all. What has not been done before is to enable friends and family to actually share (some) content (legally) with non-subscribers
* The project will see the Eluvio content fabric platform integrated with the Tata Elxsi platform, supported by data analytics from Perfect Memory, for exploration of deployment by DAZN, BBC and Barco Digital Cinema
Please complete the form below if you are interested in joining an Accelerator project.
For more information, please email the team at accelerators@ibc.org