Understanding the Gen Z Audience: Where are they, how do you attract them and how do you make money from them?

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14 Sep 2017
The old mantra is follow the audience, but if the audience is on YouTube, Facebook, Twitter, Netflix, Amazon and Snapchat, what value are your linear TV channels and production businesses? How do you engage with the Gen Z audience and how do you streamline your products or make new products to attract them and make money?
Andrew Neil, Journalist & Broadcaster & Anchor, Leaders' Summit - Andrew Neil
Aksel van der Wal, EVP, Digital Ventures & Innovation, International - Turner
Tom Pickett, CEO - Ellation
Wim Ponnet, Group Director, Strategy and Commercial Development - Endemol Shine Netherlands
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