IBC Keynote. Creation, Consumption & Corruption: The new architecture of news
News is going through a sea change in how it is produced distributed and consumed by audiences. Add to that the growing problem of validating authentic news from conjecture and hype. In a world where ‘fake news’ can be shared on Facebook, Twitter and other social sites around the planet in an instant, the role of professional news broadcasters is more important than ever. While the appetite for news has never been bigger, how are organisations from CNN to Reuters and Dow Jones re-casting their business models around news-gathering, audience engagement and storytelling in order to thrive in a world of instant information online, on mobiles and on social media?