How to Build Sustainable Digital Businesses, Not in a Vacuum
Digital disruption has put media businesses in a race to build new, sustainable pay and ad supported business models as well as to continue to work with traditional distribution partners.
- SVoD or ad-supported? Standalone or part of an affiliate offer?
- What are the keys to acquiring digital audiences?
- How do you structure an offer that convinces customers to pay for your product?
- How important are distribution partners and tailored content to the offers?
- How do you use knowledge of your customers as retention tools?