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How to Build Sustainable Digital Businesses, Not in a Vacuum

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14 Sep 2017

Digital disruption has put media businesses in a race to build new, sustainable pay and ad supported business models as well as to continue to work with traditional distribution partners.

  • SVoD or ad-supported? Standalone or part of an affiliate offer?
  • What are the keys to acquiring digital audiences?
  • How do you structure an offer that convinces customers to pay for your product?
  • How important are distribution partners and tailored content to the offers?
  • How do you use knowledge of your customers as retention tools?
Chairperson
Saul Berman, Chief Strategist, Vice President & Partner - IBM Global Business Service
Speakers
Dan Reich, SVP, Multiplatform Product Strategy & Development - Viacom International
Erik Weaver, Global Director, M&E Strategy & Market Development, HGST - a Western Digital Brand
Fabrice Mollier, President, EGTA & CEO, Distribution - TF1
Heather Conway, Executive Vice President, English Services - Canadian Broadcasting Corporation
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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