Media companies are sitting on decades of footage that costs money to store and earns nothing until someone can find the right clip. This session covers how TwelveLabs turns undiscoverable archives into searchable, monetizable assets by encoding video as a rich, multimodal index of everything that happens on screen, down to specific entities and actions, not just what's been manually tagged. You'll hear about what happens when enterprises go from a handful of known clips to a fully searchable archive, and what that's worth in new licensing revenue.