Will Telcos Lose TV the Same Way They Lost Messaging?

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Will Telcos Lose TV the Same Way They Lost Messaging?

13 Sept 2026
IBC Content Everywhere Stage 2

In 5 years, will telco and broadband operators still own the customer relationship, or will they become invisible connectivity providers while someone else controls discovery, engagement and monetisation?
Domagoj Bartolić brings operator experience across 6 continents, combined with top-level learnings from global streaming giants, translated into market-level insights from real-world projects.
The panel will examine why “content everywhere” is no longer mainly a distribution challenge. The next battleground is control of the home screen, recommendation layer and the viewer journey. Consumers are overwhelmed by fragmented services, rising subscription costs and endless app switching. Meanwhile, Netflix, YouTube, Disney+ & global device ecosystems are setting the UX benchmark operator TV platforms must meet.
Domagoj will connect these trends to practical operator decisions: aggregation vs. fragmentation, legacy platform replacement, Android TV strategy, AI-powered discovery, multiscreen engagement, FAST/AVOD monetisation and strategic value of live sports. The core provocation is simple: IPTV/OTT will not disappear by 2031, but the surviving version may look nothing like today’s operator TV business.
For IBC’s Content Everywhere audience, this moves beyond niche technology debate and asks the business-critical question every telco, ISP and pay-TV provider must answer now: who owns the viewer when content is everywhere?

Speakers
Domagoj Bartolić, Principal Product Owner at UniqCast - UniqCast
View all IBC2026