For decades, the world's biggest sporting events have shaped the future of television. From colour broadcasting to HD and UHD, major sports have often been the catalyst for industry-wide transformation. A new chapter has unfolded.
Following years of development and the momentum created by premium live sports, Brazil has become the first market to move next-generation television from vision to reality. DTV+ is now entering consumer deployment, combining broadcast and broadband delivery, 4K HDR experiences, interactivity and advanced technologies at national scale.

Join V-Nova and industry leaders as they explore what broadcasters, streaming platforms, technology providers and regulators around the world can learn from one of the most ambitious television transitions ever attempted. How do new standards move from specification to deployment? What role do premium sports play in driving adoption? And what does the next generation of television mean for audiences, business models and the future of media?
As the industry looks ahead to future global sporting events, this session examines the lessons, opportunities and challenges that could shape the next decade of television.