Twelve consecutive years as Denmark's best-rated internet provider. 315,000+ customers. A premium brand built on quality. So why did Waoo, Denmark's third-largest ISP, decide to stop running its own TV platform?
In this session, Jörg Meyer (CCO, Zattoo) and Keld Petersen (Senior Product Manager, Waoo) go behind the scenes of one of Europe's most instructive TV transformations. They'll show how Waoo migrated to Zattoo's fully hosted and managed TV-as-a-Service platform without sacrificing what customers already loved — in-field Android TV set-top boxes, à-la-carte channel shopping, Nielsen measurement and an extensive VOD store all carried over — while gaining Dynamic Ad Substitution, an evergreening feature roadmap and the agility to out-innovate global streaming rivals.
A candid, practical look at the build-vs-partner decision every operator now faces.