ITV is one of the UK's biggest and most recognisable media companies, creating, commissioning and distributing content across broadcast, streaming and digital for millions of viewers.

Oliver Fisher, Director of Media & Capability, is driving modernisation across ITV's marketing organisation. The hardest part isn't the technology, it’s getting teams to believe in it, understand it and actually use it. In this session, ITV shares how it is building a more connected content supply chain and lessons learned about making changes actually stick.