Micro-Dramas — short, vertical, binge-ready stories — are the fastest-growing format in streaming, and they are rewriting the rules of engagement and revenue. In this session, inoRain explores how operators, broadcasters, and content owners can launch and scale their own branded micro-drama apps, and how AI now powers every layer of the experience. We show how generative AI accelerates content creation, editing, and localisation; how ML-driven discovery, recommendation, and personalisation keep viewers swiping and watching; and how low-latency delivery makes short-form feel instant on every device. We dive into monetisation and retention — subscriptions, ads, bundles, and pay-per-view — and how data-driven insights turn casual viewers into loyal, paying audiences. Through a live demo, we walk through a fully branded micro drama platform spanning xVOD, FAST channels, and live streaming, revealing what it takes to compete with the global giants. Join us to see how the next generation of vertical storytelling is built, delivered, and monetised end to end — and why micro dramas may be the single biggest opportunity in streaming today.