How much energy does streaming actually use? Right now, the industry mostly guesses. Greening of Streaming (GoS), the global member-driven non-profit, is changing that — building the tools and uniting the industry to measure real energy consumption across the streaming chain, from encoding to the screen in your hand. Join the GoS Hour at IBC to hear the latest news and findings from GoS measurement work, followed by a keynote and a panel discussion on where measurement-led sustainable streaming practices are heading next.