Why does every workflow still need its own copy of the media? In this session, Oracle Cloud Infrastructure and Norsk explore how TAMS enables a more open model: store media once, make it accessible across workflows, and give broadcasters more choice in the tools and partners they use. The result is less duplication, faster access, and more flexibility across clipping, replay, publishing, archive, analytics, and emerging AI-enabled media operations. Rather than locking media into closed silos, TAMS points to a practical cloud foundation for simpler operations, greater customer choice, and faster innovation. Discover why time-addressable media is emerging as a smarter foundation for the next generation of media workflows.

Presenters
Scott Rose – Lead Principal Product Manager – Broadcast – OCI Media Services - Oracle
Dr Adrian Roe – CEO, Norsk