As media organisations lean further into AI and cloud infrastructure, questions of control, dependency, and resilience are moving to the centre of the technology agenda. This panel explores what sovereignty really means for broadcasting: the trade-offs between global hyperscaler capabilities and emerging European alternatives, the rise of sovereign AI models and edge/local LLMs for newsrooms and production, and what a realistic path to greater digital autonomy looks like without sacrificing innovation or cost efficiency.

Owner session run by SMPTE