Personalising Live Sports with Real-Time Captions & Translation

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Personalising Live Sports with Real-Time Captions & Translation

13 Sept 2026
IBC Content Everywhere Stage 1

What if every fan could choose their language while watching a live event?
Be among the first to experience LEXI Link, AI-Media's Proof of Concept for delivering real-time captions, translations & multilingual audio directly to viewers' personal devices at scale.
LEXI Link extends the value of existing investment in the AI-Media ecosystem, enabling caption, translation and dubbed voice outputs from compatible encoders to be made available via a QR code or URL. Viewers can access the experience on a phone, tablet or PC over the net, no need to download an app.
In the demo, attendees will scan a QR code, select their preferred language, plug in headphones and follow the live event in real time. We'll show how broadcasters and event producers can create and manage a LEXI Link, associate multiple LEXI or Translate outputs, and deliver a personalised companion experience with low-latency captions, translations and generated multilingual audio.
Ideal for sports, live events, conferences and entertainment, LEXI Link demonstrates how existing AI-Media workflows can be extended to create richer fan experiences, engage multilingual audiences and shape the future of live content distribution.

Speakers
Adrian Britton, Head of Technical Sales - APAC, AI-Media - AI-Media
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