Panel: Striking the balance between global and local

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Panel: Striking the balance between global and local

12 Sept 2026
Conference Room 1
IBC Conference

As audiences fragment and competition intensifies, broadcasters face a defining challenge: scale globally or win locally? Increasingly, the answer is both - and partnerships are the bridge. From global streaming giants expanding into regional markets, to local broadcasters collaborating with international rights holders, telecom operators, and digital platforms, strategic alliances are reshaping the industry’s structure, economics, and creative output. This panel brings together industry leaders to explore how partnerships are unlocking new revenue streams, accelerating market entry, strengthening content pipelines, and enabling technological innovation - while preserving local relevance and cultural authenticity

Speakers
Jill Kellie, VP Commercial Strategy, Commercial and International - Fremantle
Joan Cruells, VP Partnerhips and Growth - Viaplay
Marion Ranchet, Founder - Streaming Made Easy
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