"While breakthrough creative tools capture the headlines, the day-to-day business of media depends on seamless collaboration, trusted data, and fast decisions across production, distribution, audience engagement, and revenue operations. The next challenge is moving from isolated pilots to intelligent workflows at production scale.

This keynote explores how enterprise-grade AI and agents break down operational silos across the media value chain: accelerating content creation and production, sharpening cross-platform audience and content intelligence, and delivering content reliably across platforms, with the monetization, platform operations, and governance work around them. Hear how Microsoft is helping media customers become Frontier organisations, where people and agents work as one connected system, and hear from leaders already doing it. "