Your ultimate guide to the State of MediaTech. This essential executives’ briefing will reveal how you can leverage the momentum of change at IBC, creating new business opportunities amid a rapidly evolving MediaTech landscape. Informed by insights from IAMT’s CEO, Business Intelligence Unit, and perspectives from leading MediaTech buyers, IAMT’s Industry Impact Briefing is designed to set you up for success at IBC from the very start.

As the line between traditional broadcast and the broader digital ecosystem dissolves, IAMT (International Association of MediaTech, formerly IABM) has evolved to reflect the true reality of modern content delivery. The new IAMT represents a fundamental shift: moving from a passive industry network to an active global advocate, intelligence engine, and marketplace for technology providers, creators, enterprise organizations and MediaTech buyers alike.

In the opening keynote, IAMT CEO, Saleha Williams, shares how the association is expanding its remit to support IAMT members and MediaTech buyers, harness AI-driven insight platforms, and bridge the gap between supply and demand.

Senior Principal Analyst, Chris Evans will debut the latest insights from IAMT’s flagship State of MediaTech report, providing you with a data driven overview of business outlook, media buyer budgets, and technology investment roadmaps.

Digging deeper into what MediaTech buyers want right now, Purminder Gandhu will host a panel discussion with expert guest speakers from leading media organizations to explore what MediaTech buyers look for in a trusted partnership with their vendors and suppliers.

Learn firsthand how your organization can optimize these opportunities as the market landscape is redrawn by innovation in AI, cloud and IP.

Discover how the transformed IAMT empowers members to navigate disruption, capture new markets, and drive sustainable growth across the global MediaTech landscape.