The CTV landscape is fragmenting faster than ever — moving in the opposite direction from the consolidation we see elsewhere in the media industry. Viewers expect seamless, personalised experiences across every screen, yet dozens of platforms, operating systems and device ecosystems compete for the same living room, creating real complexity for broadcasters, operators and streaming services.
But is that complexity actually a bad thing? As competition intensifies, it drives innovation and delivers more choice for consumers than ever before. Competition between OSs is producing best-in-class solutions from the likes of Google, Samsung, Roku, LG and others — pushing businesses to be more creative and competitive in the process.
This demo brings together leaders from across the ecosystem to examine what fragmentation really looks like on the ground today, and why the path forward may be brighter because of it.
Ajey Anand, CEO of Norigin Media, joins Robert Andrae, Head of Google TV Content Partnerships, [XXX] and [XXX] to challenge the industry narrative and explore how operators, platforms and content owners are turning complexity into competitive advantage.