AI is moving deeper into the foundations of media and entertainment, changing how content is created, enhanced, delivered and monetized. In this fast-paced session, LTX, Machina, Mirelo and Versos AI will share what they are building and the industry shifts they see ahead. Spanning AI-ready video data, generative video, synchronized sound and intelligent audience content, their work offers a practical view of the technologies shaping the next generation of M&E. Hear how each company is building on NVIDIA accelerated computing to bring new media products and experiences into production and scale them for a global industry.