Securing funding is only the beginning. Turning an innovative idea into a successful media business requires customers, partnerships, investment, and the ability to scale. Through two candid fireside conversations, startup founders, investors and industry leaders share what it really takes to move from innovation to market. From winning early customers and overcoming barriers to adoption to attracting investment and building long-term partnerships, the discussion offers practical lessons for entrepreneurs looking to grow. The conversation continues immediately afterwards at the EIT Culture & Creativity and IBC Accelerator networking reception, where attendees can meet founders, investors and partners from across Europe's media innovation ecosystem.