Europe produces world-class creativity, research and media innovation, yet too few European companies become global industry leaders. As AI accelerates change and competition intensifies, what will it take to turn more innovation into commercial success? This opening discussion brings together leaders from EIT Culture & Creativity, industry and the European innovation community to explore how stronger collaboration between broadcasters, startups, researchers, investors and policymakers can strengthen Europe's competitiveness. The session also marks EIT Culture & Creativity's introduction to IBC as European Innovation Partner and offers the first look at the Future Tech Innovation Village, where Europe's next generation of media innovators, startups and industry partners will be connecting throughout the show.