How can Europe help emerging talent turn bold ideas into media experiences people actually want to watch, hear and use? This panel explores what happens when cities, broadcasters, universities, R&D networks and startups work together to connect learning with hands-on experimentation and real industry opportunities. Drawing on examples from both right here in Amsterdam and across Europe, the conversation will consider what the next generation of innovators need to test ideas, develop new skills, find the right partners and build sustainable careers and companies in a fast-changing media landscape.