Future of TV: The Cost of Convenience: Reducing Streaming's Carbon Footprint
13 Sept 2026
E102
IBC Owner & Partners Programme
The responsibility layer — closing the track on the environmental cost of everything discussed in the previous three sessions.
Covers measuring and reducing energy use across the full streaming chain — encode, CDN/edge, data centre, network and device — and the cross-industry collaborations (the LESS Accord from Greening of Streaming, DIMPACT, Ecoflow X and many others) working to standardise how the sector even measures this. Should surface the real tension in the room: rising resolution and quality expectations pulling directly against emissions targets.