Future of TV: The Changing Face of Customer/Viewer Experience
12 Sept 2026
E105
IBC Owner & Partners Programme
After decades of buying a TV and just plugging it to an antenna cable, the Internet has different needs to connections. From having to fiddle with logins and installing applications, to the changes to in-home infrastructure with Wi-Fi, the nature of experience has changed significantly. Certainly, what the viewer has to understand in solving issues is one of the key changes for Internet transition.