The monetisation layer — how the broadcast signal itself is becoming an addressable, data-rich ad platform.
Covers addressable and targeted advertising technology — identity, measurement, server-side ad insertion — and the burgeoning IP Streaming and NextGen broadcast standards (ATSC 3.0 in the US, DVB-I in Europe) turning the broadcast signal into a data-rich, ad-enabled hybrid platform. The session should close by connecting this to new formats — FAST channels, shoppable TV — unlocking monetisation beyond subscription, directly serving the brief's promise of 'entirely new monetisation models.'