Future of TV: Cutting through the noise

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Future of TV: Cutting through the noise

11 Sept 2026
E102
IBC Owner & Partners Programme

In a world of peak content, of 5000 channels and billions of assets, how does a viewer find what they want to watch? What are the technologies that matter? Is it all about Metadata and what is the role of AI in all of this? And are we really solving the viewer problem? Or do we need something else?

Owner session run by IET

Speakers
Adam Hewes, Executive - IET
Damien Read, VP Content Engagement & Personalisation - Britbox
Mark Bauw, Director of TV Product - Infosys
Marte Harkestad, Senior Manager Pre-Sales - CAMB.AI
View all IBC2026