"11:00-11:05 - Tech on the Edge
11:05-11:30 - Rewiring the Backbone: Hybrid IP/Broadcast Delivery Architecture
11:30-12:00 - AI at the Core: From Encoding Intelligence to Hyper-Personalisation
12:00-12:30 - Show Me the Money: Targeted Advertising and the NextGen TV Standards Race
12:30-13:00 - The Cost of Convenience: Reducing Streaming's Carbon Footprint"